Content Marketing Executive

Working as part of an interdisciplinary team your main responsibilities, as a Content Marketing Executive, will include copywriting, content maintenance, being involved in the planning and implementation of digital marketing activities and communicating with 3rd party resources; as well as undertaking various other marketing tasks that support the company’s objectives.

You will work with other parts of the business to ensure both on and off-site content and messaging is on brand and presented in a professional manner and that relevant marketing material are prepared in advance of any product updates/releases.

Main Responsibilities

  • Copywriting – with consideration to SEO objectives, customer activation, and retention
  • Maintenance of current on-site content
  • Copywriting & management of key industry email campaigns through Pardot
  • Support the segmentation of our customer base to target with relevant messages and maximising engagement.
  • Ensure consistent use of company brands in all online materials and proof-reading
  • Application of technologies to drive cost per contact down, whilst driving goal achievement higher
  • Working in partnership with agencies and technical copywriters to help maximise their effectiveness
  • Ensure a smooth customer journey across all marketing channels, and alignment between our websites and marketing automation platform
  • Lead and implement the SEO strategy
  • Monitor key performance indicators on the website and develop plans to improve them
  • Ownership of social media posts
  • Monitor deliverables from external suppliers, and in some cases become the key point of contact
  • Assisting in driving continuous improvement of key metrics on the sites
  • Investigate, evaluate and assess new ways of generating additional traffic
  • Keeping up-to-date with new and emerging technologies and trends

Qualifications and experience

  • Proven 2-4 years’ skills in digital marketing roles with a history of direct management of internal teams/stakeholders
  • Demonstrates a passion for Digital Content
  • Commercial B2B awareness and experience when writing content
  • Analytical, with an eye for detail, to understand the impact of published content
  • Ability to see through the Customers’ eyes and articulate via real insight and data, where improvements are needed to achieve a 1st class Website/Content/Buyer Journey experience
  • Proven experience and success in implementing and executing digital marketing plans
  • Be capable of working with initiative but also within a team environment.
  • Working knowledge of Pardot and WordPress
  • Have experience of organic SEO
  • Have experience of Google Analytics and Google Search Console
  • Be knowledgeable of social media platforms (Twitter, Facebook, LinkedIn)
  • Have some knowledge of HTML/CSS and design software (not essential)

Personality

  • Strong organisational and communication skills are critical to this role
  • Proven experience managing Digital plans to deliver revenue
  • Are strategic & hands-on – able to develop a strategy/tactics AND implement the execution
  •  A confident and effective communicator, able to work and bring together different teams within the business
  •  Numbers driven – sets clear goals tied to revenue. Reports on results weekly, monthly & YTD
  •  Proactive, flexible team player who can work under pressure on their own to achieve results
  •  Excellent communication skills and demonstrates confidence, creativity and professionalism

Other Information
You will be based in the Sunpower Group Holdings office in Aldermaston, Berkshire. Due to the location candidates must be a car driver and owner or live local to the location.

Interested in a career with Sunpower Group Holdings Ltd as a Content Marketing Executive, please submit your cover letter and CV here